promotion
The most popular and effective ways are contextual advertising, advertising in social networks and SEO-promotion, but which to choose? Do you need to use three methods or concentrate your efforts on one? Let's find out.
How to tell
about your site?
CONTEXTUAL ADVERTISING
Pros:
- Starts to bring results immediately after launch
- Fixed and clear cost per click
- Ability to clearly indicate the target audience
- Convenient tools for performance analysis
- Convenient management of the advertising company
Cons:
- Relatively high cost
- The cost depends on the actions of competitors
- Ads are only displayed as long as you pay for them
SEO PROMOTION
Pros:
- The cost does not depend on the number of clicks
- The total cost over a long period is lower than that of contextual advertising
- Greater audience trust in simple search results than in advertising
Cons:
- It's hard to predict the outcome
- Long wait for results
SOCIAL MEDIA ADVERTISING
Pros:
- More credibility compared to contextual advertising
- Ability to specify the audience very clearly
- Usually cheaper than contextual advertising
- Fast response time
Cons:
- It is necessary to constantly work on the content for long-term results
- It is necessary to set up advertising in each social network separately
- Ads are only displayed as long as you pay for them
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