Contextual advertising
Contextual advertising is a powerful Internet marketing tool with huge functionality that helps to attract targeted interested visitors to your website in a short time. The key to success is to choose the right type of advertising campaign and its professional optimization, which provides maximum return on investment.
Comprehensive approach of the specialists of our studio will help you to do it!
Setting contextual advertising with k2studio - an effective way to attract new customers to your site
We offer a comprehensive approach to set up contextual advertising
Audit
and market monitoring
Developing an effective strategy
Preparing a promotional campaign
Setting up and running an advertising campaign
Analysis and optimization
what our customers are saying
frequently
asked questionsWhen we provide the service of context management, at the end of the reporting period (or more often, upon request) we provide reports on the effectiveness of the advertising campaign on the basis of analytics data. The report includes indicators such as:
- The number of impressions of different advertising campaigns
- Bounce rate
- CTR
- cost per click
- Frequency of target response
We also make a plan and recommendations for the next month.
You can read more in our blog.
Customers often wonder why they need our services after advertising is already set up?
It's very simple! Unfortunately, it is impossible to set up advertising perfectly at once. We set up ads based on a number of assumptions, as well as data from various services, such as web analytics, adwords, etc. This data allows you to make a basic adjustment, which then requires improvement to increase the effectiveness of your advertising campaign. The advertising campaign should be optimized, new keywords and minus-words should be added, the cost per click should be optimized and the cost per lead should be reduced.
No, advertising in social networks such as Facebook, Instagram, etc., is called SMM and is set up by a separate specialist.
The main advantages of such advertising on the Internet is:
- Targeting. You can select the group of users you are interested in with the interests you want.
- Speed. The first visitors will be on your site immediately after the launch of advertising.
- Flexibility. You can adjust the rates for your ads, finding the ideal balance.
- Transparency. Modern web analytics systems allow you to track the effectiveness of your budget. You only pay money to the people you are interested in.