Advertising in social networks

Social networks have firmly entered our lives, and the audience of the most popular ones numbers in the tens of millions. Many people, especially young audiences, are looking for necessary goods and services and make purchases in social networks. That's why advertising in social networks is very popular and becomes more and more expensive every year.

Targeting ads

One of the important advantages of advertising in social networks is the ability to accurately target it to certain audiences, ranging from age, gender and marital status, geographic location to specific people in case you already have a database of customers.
1
Geographic targeting
2
Demographic targeting
3
Social targeting
4
Targeting by interests
5
Excluding targeting
6
Precise targeting

Selecting
social network

Instagram

Instagram

A social network where people come for beautiful pictures. Great for those whose services and products are "bought with their eyes".

A huge number of built-in and third-party filters allow you to design your photos.

Advertising on Instagram is set up through the Facebook ad cabinet, which means that the advertising settings here will also be very flexible.

Facebook

Facebook

The social network preferred by mature, mature people contains a huge number of articles and materials related to various fields of knowledge.

Facebook is perfect for you if you want to introduce your product to your audience.

Flexible advertising settings allow you to create a wide variety of advertising campaigns.

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Target

Geographic targeting

allows you to show ads to residents of selected areas. You can specify the geographical location up to certain areas of the city

Demographic targeting

filters users by age, gender, marital status, and presence of children. For example, you can set the date of birth and offer discounts for birthday boys and girls

Social targeting

allows you to target users by position, education, graduation year of the educational institution. It is possible to show ads to students or graduates of a particular university or school

Targeting by interests

Segments users by hobbies and hobbies

Excluding targeting

when configuring advertising can not only set the target parameters of users, but also to exclude some of them, thereby narrowing the audience

Precise targeting

If you already have a database of customers with their email addresses and phone numbers, you can accurately target ads to these users. In the same way, each social network users are assigned unique id numbers. These numbers, if available, can also be used for targeting ads

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frequently
asked
questions

How to run ads in groups and publishers

Social networks have a large number of already promoted communities or bloggers with an audience of up to 7 million subscribers. If you can clearly imagine that the audience of these communities includes a large number of your potential customers, it makes sense to apply directly to the administration for cooperation.

The format of the work can be very different, from a simple mention, to a full-fledged advertising integration or post. Naturally, the more a community or blogger has subscribers, the more expensive such advertising will be.

What social media should I choose for my business?
As with Google ads and Yandex Direct, at the beginning of the work we make assumptions about which advertising in social networks will be more effective, but you can only say for sure after we start and get the first results. After assessing the results, it becomes clear which areas should be developed to increase the reach of your audience.

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