Developing a company's corporate identity
Corporate identity is a set of graphic elements, selected fonts, definite colors and rules for their use. The corporate identity should be recognizable, so that an outsider would not have any doubts that a particular item relates to your company.
The corporate identity is an identification mark, this is the basis for building numerous external elements. For example, the logo and the rules for its use, the website, emails, and gifts design, – all these should be created considering your unique style.
A sound corporate identity implies the teamwork including designers, copywriters and marketers, each having own specialization. The result of their work is a unique corporate identity of your company and the rules for its use, designed as a brand book.
The corporate identity usually includes
Font and colors
Documents and envelopes
Advertising and souvenir products
Any other graphic elements that you want to describe and standardize.