Advertising on
social networks

Advertising on social networks

Setting up advertising campaign in social networks

Social networks firmly entrenched in our lives, the audience of the most popular of them amounts to tens of millions of people. Many people, especially the young audience, are looking for necessary goods and services and make purchases on social networks. This is why advertising on social networks is very popular and is getting more expensive every year.

Advantages of advertising in social networks:

Advertising on social networks
The ability of ads targeting, starting with age, gender and marital status, geographical location, and ending with certain people if you already have a customer database.
Advertising on social networks
Huge number of formats. Starting with small banners and ending with videos.
Advertising on social networks
Flexible payment system. You may pay for clicks or impressions, thereby developing your own advertising strategy and optimizing costs.

Choosing a social network

At the planning stage it is very critical to understand which of social networks your audience prefers.

Odnoklassniki

This social network is preferred by the oldest audience. It is mainly used to find ex-classmates and groupmates among the Russian-speaking part of the Internet. Using Odnoklassniki for advertising makes sense when you have a clear idea of your target audience, and your products and services belong to the lower and middle price segments.

Facebook

A social network preferred by adult, mature people. Unlike Odnoklassniki, Facebook is not just entertainment, but is also used for business. This social network contains enormous number of articles and materials related to various spheres of knowledge. Facebook is the right choice for you if you want to introduce your product to the audience. Flexible ad settings enables you to create a wide variety of advertising campaigns.

Instagram

A social network where people come for beautiful photos. Perfect for those whose services and products are "bought with eyes". A huge number of built-in side filters enables you to design your photos. Instagram ads are configured through the Facebook advertising cabinet meaning that the ad settings in Instagram will also be very flexible.

VKontakte

Launched as a Russian equivalent of Facebook, this social network today it is much different from the inspiring parent. Initially, the main audience of this social network were students and schoolchildren but they grew up over the years and became solvent. VKontakte is a fairly universal social network for selling goods of the middle price segment.

Ad targeting

Advertising on social networks

Geographic targeting

ads are focuses on residents of a specific areas. Geographic location may be specified up to certain areas of the city.
Advertising on social networks

Demographic targeting

filters users by age, gender, marital status, and availability of children. For example, you might set a date of birth and offer discounts for birthday boys/girls.
Advertising on social networks

Social targeting

allows to target users by position, education, and graduation year. It is possible to show ads to students or graduates of a particular university or school.
Advertising on social networks

Targeting by interests

segments users by hobbies and interests.
Advertising on social networks

Exclusive targeting

when setting up ads, you can not only set the target parameters of users but also exclude some of them, thereby narrowing the audience.
Advertising on social networks

Accurate targeting

if you already have a customer database with their email addresses and phone numbers, you can accurately target ads to these users. Also, in each social network, users are assigned unique ID numbers. These numbers, if available, may also be used for ad targeting.

Advertising in groups and publics

Social networks have a large number of already promoted communities with an audience of up to 7 million users. If you clearly understand that a large number of your potential customers are among the audience of these communities, it makes sense to contact the administration directly for cooperation.

There is one more way to show ads to members of the VKontakte community. Through the advertising cabinet, you can select the group users as the audience. This method is good because you can set additional limitations in the filters thus reducing the cost of ad impressions.

Our advantages

We meet deadlines

We meet deadlines

It is crucial that we do not turn projects into everlasting construction
Discount system

Discount system

We provide discounts when ordering several services
Free consultations

Free consultations

We will tell you about the technologies and advise you on the best way to implement the project
We help to configure Terms of Reference

We help to configure Terms of Reference

We help to put your wishes into a technically sound document
Warranty obligations

Warranty obligations

After completing the project, we fix the errors, if any
We teach how to manage the website

We teach how to manage the website

We record video tutorials and train managers to manage the website
High-quality work

High-quality work

We are aimed at a long-term cooperation, which means that we want the client to be satisfied with the quality of work

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