Setting up advertising campaign in social networks
Social networks firmly entrenched in our lives, the audience of the most popular of them amounts to tens of millions of people. Many people, especially the young audience, are looking for necessary goods and services and make purchases on social networks. This is why advertising on social networks is very popular and is getting more expensive every year.
Advantages of advertising in social networks:
Choosing a social network
At the planning stage it is very critical to understand which of social networks your audience prefers.
This social network is preferred by the oldest audience. It is mainly used to find ex-classmates and groupmates among the Russian-speaking part of the Internet. Using Odnoklassniki for advertising makes sense when you have a clear idea of your target audience, and your products and services belong to the lower and middle price segments.
A social network preferred by adult, mature people. Unlike Odnoklassniki, Facebook is not just entertainment, but is also used for business. This social network contains enormous number of articles and materials related to various spheres of knowledge. Facebook is the right choice for you if you want to introduce your product to the audience. Flexible ad settings enables you to create a wide variety of advertising campaigns.
A social network where people come for beautiful photos. Perfect for those whose services and products are "bought with eyes". A huge number of built-in side filters enables you to design your photos. Instagram ads are configured through the Facebook advertising cabinet meaning that the ad settings in Instagram will also be very flexible.
Launched as a Russian equivalent of Facebook, this social network today it is much different from the inspiring parent. Initially, the main audience of this social network were students and schoolchildren but they grew up over the years and became solvent. VKontakte is a fairly universal social network for selling goods of the middle price segment.
Geographic targetingads are focuses on residents of a specific areas. Geographic location may be specified up to certain areas of the city.
Demographic targetingfilters users by age, gender, marital status, and availability of children. For example, you might set a date of birth and offer discounts for birthday boys/girls.
Social targetingallows to target users by position, education, and graduation year. It is possible to show ads to students or graduates of a particular university or school.
Targeting by interestssegments users by hobbies and interests.
Exclusive targetingwhen setting up ads, you can not only set the target parameters of users but also exclude some of them, thereby narrowing the audience.
Accurate targetingif you already have a customer database with their email addresses and phone numbers, you can accurately target ads to these users. Also, in each social network, users are assigned unique ID numbers. These numbers, if available, may also be used for ad targeting.
Advertising in groups and publics
Social networks have a large number of already promoted communities with an audience of up to 7 million users. If you clearly understand that a large number of your potential customers are among the audience of these communities, it makes sense to contact the administration directly for cooperation.
There is one more way to show ads to members of the VKontakte community. Through the advertising cabinet, you can select the group users as the audience. This method is good because you can set additional limitations in the filters thus reducing the cost of ad impressions.