Advertising and
SEO

Advertising and seo

Advertising and website promotion on the Internet

OK, the developer has hosted your website and gave you the login details, and then you have a question: how the audience, or your potential clients and customers, will know about it?

The most popular and effective ways are contextual advertising, advertising in social networks and SEO promotion. What to choose? Do you need to use all three methods, or focus on just one? Let's figure it out.
 
All above techniques have their advantages and disadvantages, their brief description can be found below.

How to tell people about your website?

Contextual advertising

Advertising in search engines and Display Ads.

Pros:

  1. It starts to show results right after launch
  2. Fixed and clear per click cost
  3. Ability to clearly specify the target audience
  4. Suitable tools for performance analysis
  5. Convenient management of an advertising campaign

 

Cons:

  1. Relatively high price
  2. The price depends on competitors' actions
  3. Ads are displayed only as long as they are paid for

 

More

SEO-promotion

Websites promotion in search engines by certain keywords.

Pros:

  1. The price does not depend on clicks number
  2. The total price for a long period of time is lower than that of contextual advertising
  3. Audience trust more to simple search results than to advertising

 

Cons:

  1. It is difficult to predict results
  2. Long wait for results

 

Advertising in social networks

Maintaining and advertising in social networks

Pros:

  1. More confidence compared to contextual advertising
  2. The ability to specify the audience very clearly
  3. Usually cheaper than contextual advertising
  4. Quick response

 

Cons:

  1. Requires permanent work on the content for a long-term result
  2. You need to set up ads in each social network separately
  3. Ads are displayed only as long as they are paid for

More

As seen from the table, there is no perfect solution, but there is a solution that is the best for your website. Do you still have questions or would you like to order services from K2Studio? Our experts will be happy to answer your questions.

Our advantages

We meet deadlines

We meet deadlines

It is crucial that we do not turn projects into everlasting construction
Discount system

Discount system

We provide discounts when ordering several services
Free consultations

Free consultations

We will tell you about the technologies and advise you on the best way to implement the project
We help to configure Terms of Reference

We help to configure Terms of Reference

We help to put your wishes into a technically sound document
Warranty obligations

Warranty obligations

After completing the project, we fix the errors, if any
We teach how to manage the website

We teach how to manage the website

We record video tutorials and train managers to manage the website
High-quality work

High-quality work

We are aimed at a long-term cooperation, which means that we want the client to be satisfied with the quality of work

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